Capturing Success: How To Prepare For Your Corporate Photoshoot

A corporate photoshoot is not just about capturing your professional image. It is also a reflection of your personal branding. So, decide how you wish to be perceived by your target audience. Do you want to display a professional, stern image? Or would you prefer to showcase a more playful side? Having a sense of how you want to portray yourself is essential. Without adequate preparation, there is no guarantee that you can attain the results you want.

Fortunately, there is a simple method to figure out how you want to be presented in your corporate photoshoot – think about your company vision or mission statement. After all, these photos should accurately reflect what your business stands for. Alternatively, you can gather a few sample shots from the internet as references and ask your photographer if it is possible to replicate them.

Business portraits and corporate headshots tend to have a clean, neat look to them. Therefore, grooming should be your utmost priority when preparing for your photoshoot. You do not want your clothes to look wrinkled or have your hair covering your face in the photos, as that will give off an untidy, unprofessional image.

Apart from general grooming, your dressing is also pivotal. So, ensure you choose the right attire. We recommend selecting more muted and solid colours for corporate photoshoots. Avoid suits or shirts with stripes or patterns, even subtle designs, as they might cause image distortion, otherwise known as moire. Additionally, your clothing should fit your body nicely, not too tight or loose, so that you look prim and proper.

Meanwhile, coordinate with your staff on how and what they should wear for the group photoshoot to prevent individual attires from clashing. For example, an employee in a different coloured shirt than everyone else will stick out like a sore thumb in the photos.